Delta SkyMiles members biggest change ever in frequent flier program

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Delta SkyMiles members awoke to the biggest change ever

Issue Overview

Delta SkyDollars? United DollarsPlus? Stakeholders and competitors watch closely as two U.S. giants ditch distance-based awards

January 5th, 2015

2 min read

Issue Summary

On New Year’s Day, more than 90m Delta SkyMiles members awoke to the biggest change ever at a giant frequent flier program—a change essentially taking the “miles” out of SkyMiles. And Delta loyalists aren’t alone. In March, United’s MileagePlus members will experience similar changes. Future rewards will be granted primarily based on how much they […]

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