Marketing

Article • Marketing

More Innovation From Delta

Delta CEO Ed Bastian became the first airline chief to address CES, the annual tech-industry gathering better known for debuting innovative technologies, like rotating-screen TVs and robotic cats. Bastian’s keynote speech put Delta’s technological innovations in context for a tech-savvy...

Read More
Article • Marketing

BA’s New Friend in China

British Airways finally has a close friend in mainland China. With Air China wedded to the Star Alliance, and SkyTeam claiming both China Eastern and China Southern, oneworld members like BA were largely friendless. But now that China Southern is...

Read More