Marketing

Article • Marketing

Airlines Tout Cleaning Procedures

Airlines are focusing much of their public-relations efforts on allaying passenger fears and reassuring the public that flying is safe. Delta last week detailed the many steps it is taking to reduce touchpoints in the airport — at check-in, bag...

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Emirates Drops Rapid-Response Covid Test Trial

Emirates with some fanfare last month trialed a rapid-response Covid test in Dubai for some flights to Tunisia. The test required a pinprick of blood and returned results in 10 minutes. But further analysis found the test to be only...

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Article • Marketing

U.S. Senators Seek to Force Cash Refunds From Airlines

A group of Democratic U.S. senators introduced legislation to require airlines and travel agents to refund cancelled flights in cash, rather than with travel vouchers.The proposed legislation follows a Senate hearing last week during which Sen. Blumenthal of Connecticut, one...

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Frontier Backtracks, and Delta Blocks More Seats

That was quick. Frontier last Monday announced it would charge passengers $39 to block the middle seat in their aisles in an effort to increase social distancing onboard. It didn’t go well. The Denver-based ULCC faced immediate blowback on social...

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Who’s Striking Deals?

Who’s bothering to negotiate airline alliances at a time like this? Finnair is, with China’s Juneyao Airlines. The two announced a joint venture last week, covering the Shanghai-Helsinki route that both of them serve — when there’s no global pandemic,...

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Air Canada Allows Passengers to Share Status

One thing keeping airlines busy while their planes are grounded: Reassuring elite customers that their loyalty benefits won’t expire anytime soon. Air Canada, while extending status benefits until the end of 2021, is going one step further and allowing customers...

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U.S. Denies JAL-Hawaiian Deal; American, Philippines Codeshare

As the Covid crisis ensues, there are no airline route announcements. No new aircraft orders. No new marketing campaigns. None of the news that typically fills the pages of Skift Airline Weekly. There was a bit of news on the...

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Air Asia X Tries All You Can Fly

Airlines around the globe are responding in many ways to the current demand crisis: they’re cutting capacity, cutting budgets, grounding planes, deferring capex, postponing aircraft deliveries, freezing employment, suspending ticket restrictions, and so on. AirAsia X is doing a lot...

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American, Qatar Make Nice, and Air New Zealand Considers a ‘Skynest’

How sweet. Two old enemies are burying the hatchet. American, which for years complained about Qatar Airways and its alleged subsidies, is now forming a close strategic partnership with the Gulf carrier. The two say they’ve “moved on from past...

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American, Gol Team Up

As expected, American and Gol are teaming up. Both are recovering from the fateful decision of Latam and Delta to run off with each other. In doing so, Latam ditched American and Delta ditched Gol. American won’t take an ownership...

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Singapore, ANA Sign Joint Venture

Singapore Airlines and ANA signed a tentative joint venture that would provide connections on both carriers’ flights and would provide reciprocal access to lounges, check-in, and frequent-flier programs. The two Star Alliance airlines say the new joint venture would increase...

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Article • Marketing

Air France’s Business Class Experiment

Air France unveiled its new domestic business class offering, a component of its latest turnaround plan. Is there raging demand for business class travel on quick hops from Marseilles to Paris? Not really. But the airline thinks its longhaul business...

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