Spirit Adds Elite Tiers as it Beefs Up Loyalty Program
- Airlines, even LCCs, are always trying to wring more money from their loyalty programs. They’re powerful profit generators, after all, not only securing customer loyalty but more importantly producing revenue through the sale of miles to banks and other third parties seeking to reward their own customers with travel perks. Currently, airlines are finding that their miles are still in high demand despite few opportunities to fly anywhere during the pandemic.
Spirit, an ultra-LCC, started its Free Spirit program back in 2006, alongside its $9 Fare Club subscription service. But it never represented a major part of the airline’s business. It’s hoping for greater significance with a complete revamp of Free Spirit announced last week and taking effect in January. Travelers will earn points based on dollars spent rather than miles flown, a common practice these days. Interestingly, you get double points for dollars spent on ancillary items.
For the first time, Spirit will offer elite status to its highest spenders, granting free checked baggage, for example, to those who attain silver or gold level. Along with changes are enhancements to the benefits associated with using credit cards Spirit jointly offers with Bank of America (and with Promerica in Latin America).