Why Volaris Is Taking the Bus
Volaris is not eyeing other airlines. It has set its sights on the bus. That’s where the Mexican ultra-low-cost carrier sees the most opportunity to grow: by poaching passengers from the country’s long-distance bus network. In this episode of the Airline Weekly Lounge, Editor Madhu Unnikrishnan talks to Skift Travel Editor-in-Chief Tom Lowry about Volaris’ growth strategy, how it allows passengers to pay for tickets, and why its employees are sometimes escorted out of bus stations by security.