Interview: British Airways CEO Alex Cruz
Photo Caption: British Airways CEO Alex Cruz speaking at Skift Forum Europe in London in April 2019.
The Skift Airline Weekly Lounge returns with an exclusive interview with British Airways CEO Alex Cruz.
Since taking over as CEO and chairman of British Airways in 2016, Cruz has endured his fair share of criticism over some of the changes he made to the airline, particularly with regards to food on short-haul flights.
But Cruz, speaking at Skift Forum Europe in London on April 30, 2019, said the changes were necessary in turning the carrier into a more customer-focused airline as well as one that is much more financially stable.
“When we started this new phase of British Airways, there were many decisions to be taken with regards to the direction of the company, and some of those decisions that were made early on were indeed probably less welcome than others,” Cruz said.
Listen to the full interview, below.
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