On June 15, JetBlue will start its boldest effort yet to succeed in the transcontinental market—or more specifically, the bountiful market between New York and California’s two biggest cities, Los Angeles and San Francisco. The airline’s new Mint product, designed just for these two routes, will go further than any LCC has gone before in terms of premium amenities, highlighted by private suites with closing doors. So should incumbents be concerned?
